Developing a New Social Media Mobile App
Worked with a client on behalf of Design Consulting at Cornell to design an all-encompassing social media app to help resolve current social media concerns.
Challenge
The primary challenge was to design an app that could seamlessly integrate multiple existing social media app features without overwhelming the user.
Results
The app idea, a startup founded by a Cornell graduate, has not yet launched. However, 88% of users reported they felt more in control over their social media because of the app's private, public, and community spaces.
The Problem
How might we…
Create an all-encompasing social media platform where the user has complete freedom to express themselves both privately and publicly while having control over the content they see?
Meet Allison Green
The Profile Feature: Control & Customization
✅ Customizable
❌ Less space
✅ More space
❌ Collision number
✅ More space
✅ Customizable
❌ Unorganized
✅ More variation
❌ Less standard
✅ More organized
❌ Less groups visible
✅ Differentiation
✅ More groups visible
❌ Smaller pictures
Exploring Visual Designs: Colors, Themes, UI
Style Guide
User Testing
After conducting usability testing, we found that users were initially confused about the app's terminology and unfamiliar features. In response, we created an onboarding flow to address these concerns. We also made small visual design changes and touchups after receiving internal feedback from other designers in our organization.
Screens Come to Life
Conclusions & Takeaways
If our team had more time, I would like to explore the potential drawbacks to Collidasphere’s several capabilities and what we could do to combat potential problems.
This project was my first experience working with several constraints. This project was also my first time seeing my individual contribution play out within a group. I enjoyed the engagement of being on a team and learned the value of giving and receiving feedback.
